Not all positioning is venture-backable. (Ours is.)

Tailwinds helps technical founders capture TAM through
competitive intelligence and market education.

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In one month, Ross helped me build a recurring thought leadership program with over 1,000 subscribers and articulate my cybersecurity theses to the market. I highly recommend him to founders looking to sharpen their positioning, articulate their competitive edge, and unlock new areas of growth."

In one month, Ross helped me build a recurring thought leadership program with over 1,000 subscribers and articulate my cybersecurity theses to the market. I highly recommend him to founders looking to sharpen their positioning, articulate their competitive edge, and unlock new areas of growth."

Ken Elefant,

Managing Partner, Sorenson Capital

What do we do?

Market research and positioning at
the earliest stages

Tailwinds provides strategic intelligence that explains how enterprise buyers, investors, regulators, and media view startups from the outside. From there, we build engaging thought leadership courses, product content hubs, and community programs.

Market opportunity identification

We read the news, study policy, follow frontier research, and analyze tech markets to uncover opportunities others miss.

Market opportunity identification

We read the news, study policy, follow frontier research, and analyze tech markets to uncover opportunities others miss.

Implementation velocity

Results in weeks, not months.

Implementation velocity

Results in weeks, not months.

Coalition building

We help you build a “big tent” for your idea, driving adoption and engagement from diverse stakeholders—from ideal buyers to investors and regulators.

Coalition building

We help you build a “big tent” for your idea, driving adoption and engagement from diverse stakeholders—from ideal buyers to investors and regulators.

Strategic foresight

We combine venture capital market research methodology, product marketing discipline, investigative reporting instincts, and policy knowledge.

Strategic foresight

We combine venture capital market research methodology, product marketing discipline, investigative reporting instincts, and policy knowledge.

Technical translation

We help you articulate sophisticated product innovation in terms investors and customers understand, without diluting technical credibility.

Technical translation

We help you articulate sophisticated product innovation in terms investors and customers understand, without diluting technical credibility.

Fiduciary mindset

We recommend and deliver on what's right for your business.

Fiduciary mindset

We recommend and deliver on what's right for your business.

Who do we work with?

We support leaders building and selling into
highly regulated industries

Tailwinds helps founders and emerging managers sharpen their GTM approach while deftly navigating policy and media sensitivities

AI infrastructure and governance
AI infrastructure and governance
Cybersecurity, data privacy, and defense
Cybersecurity, data privacy, and defense
Deep tech
Deep tech
Health tech & life sciences
Health tech & life sciences
Fintech
Fintech

What services do we provide?

Our service offerings

Strategic solutions tailored to your growth stage and positioning needs.

Reverse Market Map

Get GTM and fundraising clarity in just two weeks. Priced and scoped for early-stage technical founders:

Review of internal and external GTM collateral

Learn who's competing, buying, and investing in your market

VC-grade TAM analysis, tailwinds and headwinds overview

Actionable positioning recommendations that resonate with the right buyers and investors

Outcomes: Get on VC market maps. Enable your product and content marketing efforts. Validate your narrative.

Reverse Market Map

Get GTM and fundraising clarity in just two weeks. Priced and scoped for early-stage technical founders:

Review of internal and external GTM collateral

Learn who's competing, buying, and investing in your market

VC-grade TAM analysis, tailwinds and headwinds overview

Actionable positioning recommendations that resonate with the right buyers and investors

Outcomes: Get on VC market maps. Enable your product and content marketing efforts. Validate your narrative.

Market Education

Everything in Reverse Market Map, plus:

Design and build assets that educate your market on what you do

Curriculum and content development on autopilot

Set up distribution (email sequences, product integration, or standalone) in partnership with internal stakeholders

Develop supplementary content and community elements to drive course adoption, plus elegant design support as needed

Launch in 8-12 weeks, then measure what's working and iterate based on engagement data

Market Education

Everything in Reverse Market Map, plus:

Build and launch assets that educate your market on what you do

Curriculum and content development on autopilot

Set up distribution (email sequences, product integration, or standalone) in partnership with internal stakeholders

Develop supplementary content and community elements to drive course adoption, plus elegant design support as needed

Launch in 8-12 weeks, then measure what's working and iterate based on engagement data

Market Education

Everything in Reverse Market Map, plus:

Design and build assets that educate your market on what you do

Curriculum and content development on autopilot

Set up distribution (email sequences, product integration, or standalone) in partnership with internal stakeholders

Develop supplementary content and community elements to drive course adoption, plus elegant design support as needed

Launch in 8-12 weeks, then measure what's working and iterate based on engagement data

Category Leadership

Everything in Course Builder, plus:

Weekly 1:1 coaching sessions

Deep positioning recommendations based on buyer interviews

ICP deep dive, including customer calls/pain point review, early GTM segmentation analysis, and core persona development

Three custom services (Investor narrative development and list-building, landing page copy overhaul, white paper, blogs, editorial calendaring, gated e-book, product one-pagers, decks, etc.)

Outcomes: Get prepared to land 1-3 new, high-value enterprise logos in 90 days. Overcome internal biases and make a strategic pivot that unlocks step-function growth.

Category Leadership

Everything in Course Builder, plus:

Weekly 1:1 coaching sessions

Deep positioning recommendations based on buyer interviews

ICP deep dive, including customer calls/pain point review, early GTM segmentation analysis, and core persona development

Three custom services (Investor narrative development and list-building, landing page copy overhaul, white paper, blogs, editorial calendaring, gated e-book, product one-pagers, decks, etc.)

Outcomes: Get prepared to land 1-3 new, high-value enterprise logos in 90 days. Overcome internal biases and make a strategic pivot that unlocks step-function growth.

Custom Projects

From shorter sprints to longer strategic engagements, please don’t hesitate to reach out with something else in mind.

Market mapping for emerging managers

LP narrative development and talk track scripting

Building and growing an Insights function (proprietary thought leadership hub)

Community management, including portfolio or customer support services

Product, feature, and company launches

Custom Projects

From shorter sprints to longer strategic engagements, please don’t hesitate to reach out with something else in mind.

Market mapping for emerging managers

LP narrative development and talk track scripting

Building and growing an Insights function (proprietary thought leadership hub)

Community management, including portfolio or customer support services

Product, feature, and company launches

Who are we?

Hi, I'm Ross—founder & CEO of Tailwinds

In my career, I've learned that effective positioning separates winning companies from struggling ones. The right competitive research and market education can make a case for multi-million dollar deals and investment—and then bring that vision to life.
I have a broad understanding of what kinds of business models get traction and institutional investment, and am fascinated by the societal impacts of technology.
I used to produce Bessemer Venture Partners' investment roadmap reports and how-to guides for founders, and I built their Finance Course from the ground up. So I know my way around market maps and SaaS curricula. These modalities guide strategic pivots and major growth moments, and they're more effective and engaging (read: fun) than GPT-generated SEO blogs.

I have professional, coursework, and networking experience in frontier AI governance and security (BlueDot Impact, the Agentic Tech movement, the AI Salon, and multiple startup and VC clients), SaaS marketing (Carta), and business journalism (The Information).

I help technical founders with early traction finally break through—with knowledge of Silicon Valley's relationship to global trends, and hybrid analytical-creative tactics that actually scale. Let's talk.

Testimonials

Kind words from leaders we've worked with

Don't take our word for it. Take theirs.

"Ross is a gifted storyteller and communicator. He has been extremely helpful for Mintaka's portfolio companies, working to help founders communicate their mission, vision, and value proposition in a way that will resonate and set them up for success. Technical founders should seek Ross out to help refine their messaging and drive clarity for customers, candidates, and investors."
Reed McBride

Managing Partner, Mintaka VC

"Ross is a gifted storyteller and communicator. He has been extremely helpful for Mintaka's portfolio companies, working to help founders communicate their mission, vision, and value proposition in a way that will resonate and set them up for success. Technical founders should seek Ross out to help refine their messaging and drive clarity for customers, candidates, and investors."
Reed McBride

Managing Partner, Mintaka VC

Want to learn more?

Book a free consultation today

Let’s discuss your specific go-to-market challenges in the current macro environment.

If you’re a frontier tech leader who believes technology can transform the world for the better—we help you explain your ideas to the market and gain traction.

Ross Matican, Founder & CEO | ross@tailwinds.pro

Copyright © Tailwinds Advisory LLC. All rights reserved

If you’re a frontier tech leader who believes technology can transform the world for the better—we help you explain your ideas to the market and gain traction.

Ross Matican, Founder & CEO | ross@tailwinds.pro

Copyright © Tailwinds Advisory LLC. All rights reserved

If you’re a frontier tech leader who believes technology can transform the world for the better—we help you explain your ideas to the market and gain traction.

Ross Matican, Founder & CEO | ross@tailwinds.pro

Copyright © Tailwinds Advisory LLC. All rights reserved